Let’s face it: It’s easy to forget about the importance of web form design, especially when you’ve got a million other things on your mind.

But the good news is that there’s still plenty of room to get creative when it comes to form design—and upgrading the look and feel of your forms will help visitors interact with your website in all the right ways.

Sure, everyone knows that a contact form is important, but how many people put real effort into the look and feel of a form? Not nearly as many. That’s why I wanted to take the time to showcase and acknowledge some of the best web forms around.

Let’s just say that if there were such thing as a form art show, these great web forms would be placed prominently on the walls for all to see and admire (and they’d be admired even by the form art snobs). Rest assured, we’ll be steering clear of Comic Sans, flashy graphics, and offensive color combinations.

So sit back, relax, and absorb the great design—because these companies really know what they’re doing! Here are five examples of web form design best practices:

best web forms

This form on Pillow’s website is very tastefully designed, to say the least. Full of dotted borders and lively colors, it matches the website’s mood seamlessly and is easy to read.

On top of this, the “Sign me up” button is bold and prominent, which is ideal for boosting form conversions. Call to actions of any kind should always be bold, and this form is a great example of that.

beautiful web form

This friendly form by UX Passion is welcoming, minimalist, and aesthetically pleasing.

The design is fresh and simple, and the “Send it” button provides a burst of color.

Every form field is relevant, and there is even a personable note to visitors about why answering every questions is important. By doing this, they’ve added a human element.

Really, it’s perfect.

hello form

Here’s an extremely creative contact form by Rogie King, owner of Fine Goods Market and co-founder of NeonMob.

The colors and font selection are nothing short of perfect.

Plus, there aren’t too many fields—making it more user friendly and less intimidating. After all, nobody likes long, drawn-out forms.

Bravo! Who wouldn’t want to use this form?

contact form best practices

This work of art by Zenefits really couldn’t be any more perfect.

It’s basic, non-intimidating, and friendly all at the same time. The design is energizing and lively.

The font choice is fantastic. Plus, they get bonus points because there are no unnecessary questions. It’s also great that the “Submit” button really stands out (in a good way).

form best practices

This form by ZenPayroll is the epitome of sleek, don’t you think?

It’s not too busy—because it doesn’t need to be. It’s straightforward with a lovely combination of gray, white and green.

The all-caps adds a nice touch and really works with this design.

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Hannah lives in Alaska and is a Digital Marketing Specialist at FormAssembly. She enjoys hiking mountains with her husband and reading.

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