You’ve put a lot of time and effort into building the perfect web form. Your form is on brand, user-friendly, and accessible. But it’s not giving you the submissions you expected. Why are individuals bouncing instead of converting? It could be your CTA.
Sign up. Learn more. Submit. These call-to-action triggers may have worked in the past. But audiences today are more knowledgeable than ever and they have higher expectations. They’re looking for greater personalization, clear solutions to their problems, and worthwhile investments.
CTA buttons have the power to captivate your audience and increase form conversions — by an average of 202%, according to Hubspot — but only if your CTAs are personalized.
CTA Copy More Powerful than “Submit”
Different web forms call for different CTA button copy. Before brainstorming CTA copy, start by understanding your target audience and the goals for the web form. You’ll be able to better determine if your CTA should drive a benefit, spark curiosity, highlight instant gratification, aggravate a problem, or offer a solution. Your CTA copy should be relevant and create a sense of urgency to get users to click.
If you’re stuck on how to personalize your CTA triggers, here are 50 phrases to get you started.
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Keep Optimizing Your Web Forms
Creating the perfect CTA trigger is only one part of building an optimized web form. Learn all the best practices for designing user-friendly forms by reading our Ultimate Guide to Web Forms or by downloading in our eBook, 4 Steps to Better Web Forms.
