Which online forms vendor has the best APIs and integrations?
InfoTech Research Group named FormAssembly as the number one online forms vendor for APIs and Integration in their June 2025 Data Quadrant Report.
SoftwareReviews: June 2025 Data Quadrant Report
Recently published by SoftwareReviews (part of Info-Tech Research Group), the June 2025 Data Quadrant Report offers a deep dive into the top vendors in the online forms space.
The report is based on feedback from actual users and goes through a rigorous validation and analysis process to ensure accuracy. The report’s findings are presented in a visual format that makes it easy to compare vendor performance across key areas.
With its unbiased, data-backed approach, the report serves as a valuable resource for anyone looking to invest in an online form solution.
Category Explanation: APIs and Integration
APIs and integration capabilities are essential for ensuring your form solution works as part of a broader, connected tech ecosystem.
Even the most user-friendly or feature-rich platform can create data silos if it doesn’t integrate smoothly with the systems your organization already relies on, like CRMs, ERPs, payment gateways, or cloud storage tools. Seamless integration helps eliminate manual data entry, reduces the risk of errors, and ensures your team is always working with up-to-date information.
Strong API support and native integrations also provide the flexibility to adapt and scale over time. Whether you’re automating internal workflows, syncing data to a customer database, or triggering downstream processes, your form platform should make it easy to connect and extend.
The APIs and Integrations section of the SoftwareReviews June 2025 Data Quadrant Report highlights which vendors offer the most robust connectivity organizations need and which ones may limit growth by requiring custom workarounds or offering limited integration options.
The Results: APIs and Integration Rankings
1. FormAssembly: 90%
FormAssembly was named the Top Product for APIs and Integration in SoftwareReview’s June 2025 Data Quadrant Report, with a score of 90%.
FormAssembly excels in APIs and integration by offering a powerful combination of native connectors, advanced configuration options, and a flexible API, making it easy to securely sync data across systems without manual work or custom development.
Whether you’re connecting to Salesforce or building custom integrations, FormAssembly is built to help teams move faster and more efficiently.
Here’s why FormAssembly stands out in this area:
- Best-in-Class Salesforce Integration: FormAssembly’s Salesforce Connector is one of the most robust in the industry. It supports prefilled forms, dynamic picklists, bi-directional data flow, multi-object mapping (including custom objects), conditional logic, and record lookups — all configurable through a guided, no-code interface.
- Flexible APIs: The FormAssembly API allows developers to build custom applications and integrations that interact with forms, responses, and user data. This gives organizations full control over how data is sent, retrieved, or manipulated between systems.
- Secure and Scalable Data Flow: With support for webhooks, encrypted transmissions, and audit logging, FormAssembly ensures that integrations meet the compliance and security needs of industries like healthcare, finance, and government.
- Integration Ecosystem: In addition to Salesforce, FormAssembly supports a variety of third-party services including Google Sheets, PayPal, Stripe, Microsoft Power Automate, and more, making it easy to connect form data to essential tools and automate end-to-end workflows.
FormAssembly doesn’t just offer integrations – it offers seamless, scalable connectivity that helps teams reduce errors, increase efficiency, and unlock the full value of their tech stack.
2. Wufoo: 86%
Wufoo supports integration with payment gateways, email platforms, and other business tools via built-in connectors and API access. It provides basic drag-and-drop design tools, reporting dashboards, and integrations with popular payment gateways and business applications. The platform is often used for contact forms, event registrations, and simple online payments.
Its feature set includes:
- Form templates
- Basic conditional logic
- File uploads
- Integrations with tools for email, payments, and CRMs
3. Paperform: 86%
Paperform integrates with common business tools and CRMs through built-in connectors and Zapier, allowing basic workflow automation and data transfer. The platform is often used by small and mid-sized teams looking to create branded forms and simple workflows without heavy technical overhead.
Key capabilities include:
- Customizable templates
- Payment collection
- Integration with CRMs, email marketing platforms, and project management software
4. Cognito Forms: 83%
Cognito Forms connects with third-party tools and CRMs via Zapier and native integrations, enabling basic automation and data routing. The platform is commonly used by organizations that need math-heavy forms, approvals, and internal process automation.
Notable features include:
- Role-based workflows
- Calculations
- Recurring payments
- Integrations with common business systems
5. Zoho Forms: 82%
Zoho Forms provides a strong integration with Zoho apps and selected third-party systems, supporting automated workflows and data synchronization. The platform supports form creation, workflow automation, and data collection with integrations across Zoho’s CRM, finance, and productivity tools. It is commonly used by organizations that already rely on Zoho applications and want native integrations across their business processes.
Key capabilities include:
- Conditional logic
- Approvals
- Notifications
- Integrations with third-party tools
6. Typeform: 82%
Typeform integrates with marketing, CRM, and analytics tools through native connectors and Zapier. It is known for its conversational, one-question-at-a-time interface, emphasizing user experience and visual design, with built-in logic, integrations, and analytics. The platform is often used for customer feedback, market research, and lead generation forms that prioritize engagement.
Key features include:
- Conditional logic
- Customizable templates
- Integrations with marketing automation and CRM tools
7. Google Forms: 81%
Google Forms integrates primarily with Google Workspace apps; third-party connections are available via add-ons and extensions. It is designed for straightforward data collection and collaboration, with real-time response tracking and automatic data storage in Google Sheets. The platform is frequently used for quick surveys, internal feedback, and simple registration forms.
Core functionality includes:
- Basic logic branching
- Templates
- Built-in collaboration through shared Google accounts
8. Microsoft Forms: 81%
Microsoft Forms integrates primarily with Microsoft 365 apps, including Excel; third-party integrations are limited.
Microsoft Forms is a web-based form and quiz tool that is part of the Microsoft 365 suite. It enables users to create surveys, quizzes, and polls with straightforward configuration. The product is primarily used inside organizations that operate within the Microsoft ecosystem and need basic data collection and reporting.
Key features include:
- Real-time response summaries
- Basic branching logic
- Integrations with Excel and other Microsoft services
9. Formstack: 81%
Formstack integrates with CRMs, cloud storage, and productivity tools, with API access for automation and data transfer. It is designed to help organizations streamline data collection and document-driven processes. The platform is frequently used in regulated industries for use cases that require structured data handling.
Key features include:
- Form logic
- Workflow routing
- Document generation
- Integrations with CRM and storage platforms
10. WPForms: 81%
WPForms integrates with WordPress plugins, payment processors, and CRM tools for workflow and data automation. The tool focuses on ease of use for site owners who want to add contact forms, registration forms, and surveys to their sites without custom coding and is most commonly used by small businesses and website administrators working in the WordPress ecosystem.
Notable features include:
- Drag-and-drop form building
- Spam protection
- Payment integrations
- Basic workflow options
11. JotForm: 78%
Jotform provides multiple native integrations and API access for automation, reporting, and workflow management. It is a general-purpose online form builder that supports a wide range of use cases, from simple contact forms to more complex data collection workflows. It offers a large template library, drag-and-drop design tools, and integrations with numerous third-party applications. The platform is used by organizations of various sizes for internal and external data collection.
Core capabilities include:
- Conditional logic
- Payment processing
- Approval flows
- Reporting tools
12. TrueContext: 76%
TrueContext supports integration with enterprise back-end systems, enabling data synchronization and mobile workflow automation. It is a mobile-focused data collection platform built for organizations with field-based teams. It supports offline data capture, structured workflows, and integrations with back-end enterprise systems. The platform is primarily used in industries such as utilities, telecommunications, and field services where mobile reliability and data accuracy are critical.
Core features include:
- Offline form completion
- Data synchronization
- Secure mobile workflows
- Enterprise integrations
13. RICOH eForms Manager: 72%
RICOH eForms Manager supports integration with enterprise back-end systems and hybrid cloud or on-premises environments for workflow and data management. It focuses on document-centric processes, data routing, and system integrations, particularly within legacy and on-premises environments. The platform is typically used by large organizations that require structured approvals and controlled data handling.
Primary capabilities include:
- Enterprise workflow management
- Data validation
- System integrations
- Support for hybrid cloud and on-premise deployments
Dive In: SoftwareReviews’ June 2025 Data Quadrant Report
Interested in learning more about the data included in SoftwareReviews’ June 2025 Data Quadrant Report? You can access the full report here and dive into additional insights about categories like Breadth of Features, Quality of Features, and more.
