How can you create online forms that actually convert?
Too many businesses lose customers at the very first step because their forms are frustrating, confusing, or just plain broken. In fact, 67% of users abandon a form when they run into friction. That’s a huge hit to your conversions, engagement, and brand trust.
The fix? Build smarter forms that put your users first.
High-converting forms aren’t just clean and well-designed – they’re secure, intuitive, and personalized to each respondent. When forms are easy to complete and feel like a natural part of the customer journey, people are more likely to follow through.
With FormAssembly, your business can turn everyday forms into powerful tools for data collection, brand trust, and growth. This post explores the features that help you collect cleaner data, boost completion rates, and create seamless form experiences that support your business goals at every step.
In just a few steps, your business can:
- Collect cleaner data through secure integrations, spam filtering, authentication, virus scanning, and encryption.
- Build brand trust with custom forms that reflect a company’s tone, style, and messaging.
- Increase form conversions with dynamic fields and personalized form experiences.
Collect cleaner data
In the advent of GDPR and widespread data governance, it’s important to protect the information your customers provide to you. It’s also crucial to keep your CRM clean and automate processes that will make your business more efficient. We’ve got you covered on all fronts, with features that prioritize data security, validation, and clean automation.
FormAssembly integrates with the tools your business is already using to make data management easy, efficient, and secure, and every feature is built with data governance and security in mind.
“We’re dedicated to driving excellence in data stewardship through better data collection practices.” – Cedric Savrese, CEO and Founder, FormAssembly
Sensitive data processing
FormAssembly is PCI DSS Level 1 Certified and compliant with GDPR, HIPAA, FERPA, and more. Data is encrypted at rest and in transit. We focus on an ironclad defense and host our infrastructure on AWS to ensure security.
Dive into our data collection features to help you build secure forms.
- E-Signature Collection – Gather legally compliant electronic signatures certified through FDA 21 CFR Part 11. A streamlined signature collection platform helps you save trees, time, and money using validated electronic signatures that are compliant and legally binding. E-sign can be used to authorize payment, finalize contracts, streamline NDAs and consent forms, and other essential paperwork. Plus, e-signatures can integrate with your existing tech stack, connecting to tools like Salesforce, Google, and more.
- Field Validation – Ensure data hygiene through verified and validated form inputs. FormAssembly checks for required fields, validating data formats like email addresses and phone numbers to prevent errors in your data capture. Plus, immediate feedback helps your users to self-correct as they fill out a form to reduce friction and frustration. Once inputted, server-side validation checks for duplicate entries, compliance issues, and other security threats.
- PDF Generation – Your form submissions can be generated into PDFs on demand from the responses page, allowing your organization to provide hard copies for your record-keeping purposes.
- Hidden Fields – Hidden fields on your form can validate data behind the scenes with information like timestamps, campaign data, A/B testing, or platform data – all without your user having to sift through too much information. Keep your form clean and friction-free while ensuring data integrity.
Build brand trust with efficient user experience
Let’s head back to the doctor’s office. If you’re handed a stack of 20 forms that you can’t make sense of, do you trust the doctor’s quality of care and organization? Probably not. This user experience applies for your business, too. If form-filling is a tedious, disorganized process, your potential customers are less likely to trust the quality of your business. Here’s how FormAssembly can help you build trust and loyalty:
- Save & Resume – Sometimes your users don’t have all the information they need to fill out a form right in front of them. FormAssembly lets users temporarily save their form progress and return later to pick up where they left off. Give your users peace of mind that they can fill out forms at their own pace and convenience.
- No-Code or High-Code Options – At FormAssembly, we believe you don’t need to be a coding expert to create a beautiful, user-friendly form. Our drag-and-drop builder, integrated with Salesforce, makes it easy to create the forms you need without spending all your time on form-building.
- Publish & Embed Forms – Our dynamic form builder makes it simple to publish, update, and embed forms directly on your website – no need for manual updates or re-coding every time you update your form. All changes made to a form automatically sync with your live embeds.
Increase form conversions with personalization
If your users relate to your website, they’re more likely to engage with you. The same goes for your data collection. Research shows that personalized forms can increase form submissions by up to 40%. By addressing your end users’ specific needs, you can enhance their trust in you, build their loyalty, and increase engagement.
Case in point: Life Education AU used FormAssembly to build dynamic personalization and create a tailored experience for their grant applicant pool. The updates they made to their grant process led to a 35% increase in grant applications, just from a few quick moments of conditional formatting. Here’s how you can make it happen for your business:
- Localization – If your end users are global, you can benefit from language and localization. Our built-in form language options translate your form to 40+ languages based on user selection or browser language detection.
- Progress Bar – Show your users where they are in the form process, and they’re more likely to complete the form – this is backed by research! Watch your submission rates skyrocket thanks to visual cues that make the form process feel less burdensome.
- Calculated Fields – Promote transparency and information delivery with calculated fields based on user input. Inputs like the amount of users on a platform or attendees for a dinner can be calculated on the form itself so your respondent knows exactly how much to budget for your business.
- Conditional Logic – Not every part of your form will be relevant to every person who fills it out. Use conditional logic to show or hide fields based on user responses; tailoring your questions to specific individuals helps to improve lead quality and makes the process easier for the people submitting your form. Think of it like a “choose your own adventure,” where everybody wins.
- Email Notifications & Redirects – Don’t leave people hanging once they submit a form. Automate submission responses with email notifications or lead routing that takes your user to a useful next step- not just sitting on a generic “thank you” page.
Digital transformation with customers in mind
As you build more entry points to your business for your end users, consider this: are your forms building barriers or bridges? Keeping digital readiness front and center as a business priority showcases your willingness to build ease-of-use for your customers. It’s not about chasing flashy tech – it’s about making things streamlined and simple for everyone involved.
The forms you build for your business aren’t just about data collection. They’re relationship-building opportunities that showcase how you value your customers, from respecting their time and intelligence to protecting their information. Companies that treat their forms and users strictly as data points will fall behind. Companies that come out on top will recognize these critical customer touchpoints as an opportunity to keep their customers at the center, even in interactions that seem mundane, like filling out a form.
