Quick answer: Fillout is a good fit for small teams and startups that want a modern, low-cost form builder with a generous free plan and native connections to tools like Airtable, Notion, and HubSpot. FormAssembly is built for organizations whose forms need to write to Salesforce, route through approvals and multi-signer e-signatures, or meet compliance requirements like HIPAA and FedRAMP. If the form feeds a lightweight app or database, Fillout is often enough. If it starts a regulated or Salesforce-driven process, choose FormAssembly.
Who each platform is for
Choose Fillout if:
- You want a free plan or a low monthly price to get started
- Your data lives in Airtable, Notion, Google Sheets, or HubSpot
- You collect low to moderate response volumes from forms, scheduling pages, or payment pages
- You don’t need HIPAA or FedRAMP coverage
Choose FormAssembly if:
- Submissions need to create or update Salesforce records through a direct Salesforce integration, on any plan
- Forms should prefill from Salesforce data you already have
- Documents need e-signatures from more than one signer, or submissions route through approvals
- You need a HIPAA BAA, FedRAMP High authorization, or PCI DSS Level 1 payment collection
- The form starts a workflow, not ends one
FormAssembly vs. Fillout: Feature comparison
How FormAssembly and Fillout compare on the capabilities that matter when forms become part of your data infrastructure:
Where Fillout wins
Fillout makes it easy and inexpensive to start. Its free plan includes 1,000 responses a month, along with conditional logic, PDF generation, payments, and workflows, and paid plans start at $15 a month. Airtable, Notion, Google Sheets, and HubSpot integrations are included on every plan. Fillout’s AI form builder can create a form from a prompt or import one from Google Forms, Typeform, Jotform, and others. Fillout is also SOC 2 Type 2 compliant.
If your forms feed a startup’s Airtable base or Notion workspace and you don’t handle regulated data, Fillout may be all you need.
Where FormAssembly wins
Direct Salesforce integration on any plan
FormAssembly’s direct Salesforce integration creates, updates, and looks up records across standard and custom Salesforce objects, and can map one submission to any combination of objects in a single workflow. It can also prefill forms with live Salesforce data, including repeating sections. You can add it to any plan.
Fillout’s Salesforce integration is available only on its Team and Enterprise plans. The Team plan is a $300-a-month bundle. A Fillout form connects to one object at a time. Creating related records takes a subform, and the objects must use a master-detail relationship, not a lookup. To prefill from Salesforce, Fillout generates a unique update link for each record, and its own docs warn that anyone who opens that link can view every field on the record, including fields that aren’t on the form.
Workflows that go beyond one signer
Fillout includes approval workflows by email or Slack, PDF autofill, and a signature field on its Starter plan and above, where the respondent draws, types, or uploads a signature. Fillout’s documentation doesn’t describe sending a document to additional signers.
FormAssembly automates the whole workflow. One workflow can route a response through approvals with first-to-respond or threshold rules, generate a document from your template, collect e-signatures from multiple signers in order, and update Salesforce, all without leaving FormAssembly.
Compliance: both have SOC 2, but the coverage differs
Fillout is SOC 2 Type 2 compliant and complies with GDPR, with EU data hosting on its Team plan and above. SSO and audit logs are available on its Enterprise plan. Fillout’s security and pricing pages don’t mention HIPAA or a Business Associate Agreement, and Fillout’s own comparison page says FormAssembly may be a better choice when FedRAMP is a strict requirement.
For healthcare, government, financial services, and higher education teams, FormAssembly covers the frameworks regulated organizations ask for:
- SOC 2 Type II, on all plans
- HIPAA BAA available on enterprise-level plans
- FedRAMP High authorization for Gov Cloud, offered through FedHIVE
- PCI DSS Level 1 for payment collection
- ISO 27001 and TX-RAMP
- GDPR and FERPA compliance
Frequently asked questions
FormAssembly vs. Fillout
Does Fillout integrate with Salesforce?
Yes, on its Team and Enterprise plans. Fillout’s Salesforce integration adds or updates records, connects each form to one object, and supports related records only through master-detail relationships. FormAssembly offers a direct Salesforce integration on any plan that creates, updates, and looks up records across standard and custom objects and prefills forms with live Salesforce data.
Is Fillout HIPAA compliant?
Fillout’s security page lists SOC 2 Type 2 compliance but doesn’t mention HIPAA or a Business Associate Agreement, and neither does its pricing page. Teams that handle protected health information should confirm directly with Fillout. FormAssembly offers a BAA on enterprise-level plans.
How many responses does Fillout’s free plan include?
Fillout’s Free plan includes 1,000 responses a month. Starter includes 2,000, Pro includes 5,000, and Business includes unlimited responses.
Can Fillout collect e-signatures?
Yes. Fillout’s signature field is available on the Starter plan and above, and respondents can draw, type, or upload a signature. FormAssembly includes single-signer e-signatures on all plans and multi-signer e-signatures on Automate and above.
Who owns Fillout?
In March 2026, Fillout’s parent company renamed itself Zite. Fillout continues as its own product under Zite, alongside Zite’s app builder and databases.
Page was last updated on October 6, 2026.
When the form is the start, not the end.
If your forms feed Salesforce, route through approvals and signatures, or handle data that needs HIPAA or FedRAMP coverage, see how FormAssembly takes it from there.
