Success Story

Industry

Nonprofit

Pets for Patriots uses FormAssembly to help veterans adopt pets.

50%

Reduction in manual adoption application processing time

Pets for Patriots uses FormAssembly for better pet adoption application management

Overview

Pets for Patriots exists to help military veterans “adopt the most overlooked, undervalued shelter dogs and cats for mutual love and companionship.” Serving veterans at all career stages and from all branches of the armed forces, their goal was to find a data collection technology for nonprofits that would allow them to capture information and integrate it with other critical systems.

Tedious Tasks Create Burden for Small Staff

Challenge

As a small, nonprofit team, Pets for Patriots relies on FormAssembly and other technology to enhance their repetitive processes by reducing manual data entry. Although more adoption applications meant that their efforts were making an impact, the Pets for Patriots team was bogged down with arduous processing efforts. They needed a way to sync incoming data in real-time with other systems like Salesforce.

“The speed and accuracy that FormAssembly allows us to have without any human intervention is something that frees up our really small team to spend more time working with and talking with our veterans and helping them through the process of adoption and post-adoption follow-up.”

Beth Zimmerman

Founder and Executive Director

visual representation of a FormAssembly pet adoption application form

A Powerful PET ADOPTION APPLICATION Saves Time and Effort

Solution

Zimmerman estimates that using FormAssembly for their pet adoption application saves employees at least half the time they used to devote to manually processing veterans’ applications. With only one full-time staff member and two part-time staff, the extra time has a huge impact on productivity.

Results

The time that employees are no longer spending on administrative work can be spent on more meaningful human interaction

3

Staff members

50%

Reduction in manual processing time for applications

20%

Discount for nonprofits

The Pet Adoption Process

Pets for Patriots uses FormAssembly to improve the process for veterans adopting pets.

Pre-Qualification

The pet adoption application workflow starts with a pre-qualification application that veterans fill out on the Pets for Patriots site. After determining whether that veteran meets the basic criteria and lives in one of the organization’s program areas, they are automatically sent the full application.

Pet Adoption Application

Another FormAssembly form requests additional details about their military service, pet adoption plans, and more.“What’s really wonderful is that we don’t have to ask them again for their name, address, or any contact details. FormAssembly,, is able to match application data with the pre-application data and the contact record associated with it”

Veteran Communication

The process is also tied to Marketo, which automates the process of communicating with veterans during the pre-application process.“FormAssembly is an integral part of our contact and case architecture in Salesforce for managing ongoing applications and interest we get in our program.”

What’s Next?

“FormAssembly is going to be the hub of all that incoming data and will help us automate everything that can or should be automated,” Zimmerman said.

“Automate always sounds like such an ugly word because it seems really cold and impersonal. But when you’re talking about an organization that’s so super lean, automation is critical to our survival. The more we grow, the more data we get incoming. There comes a point where we wouldn’t be able to service our beneficiaries if all we’re doing is data entry. We let technology do what it does best, so that the amazing people on our team are free to do what automation will never do: show our veterans compassion and let them know we care.”

On the hunt for technology for nonprofits that creates stress-free automation?

Learn more about FormAssembly’s revolutionary form capabilities for nonprofits.