

The numbers
600+
FormAssembly forms created in 3 years’ time
1300+
responses collected via the annual giving form
$132,215
in donations raised over 3 years
$20,000
(estimated) saved yearly on staff time and developer costs
Use Cases
Donations and Membership
PASA uses FormAssembly to drive donations and send reminders for annual membership.
Christina and the team at PASA leverage intuitive web forms to collect donations from donors and members. There is also a “Check Your Membership” portal on the website, which creates an enjoyable and easy experience for members. Using Salesforce, emails are created and sent to remind members about donations and renewal terms. A prefill URL to the FormAssembly form is provided within the Salesforce email. Additionally, PASA uses the Authorize.net payment connector for one-time and recurring donations through credit card or check.

Event Registration
Event registration is powered by intuitive landing pages.
For event registration, PASA implements a similar process for payment and registration fees. When Christina and her team build event forms, they create a landing page and a regular page. The landing page serves as a lookup, and the second page includes an internal setup in which staff can change notifications using hidden fields and radio buttons.
Research Project Data
FormAssembly’s security allows PASA to collect sensitive data that sheds light on new research.
PASA staff members also use web forms to collect information on various large-scale research projects, some of which collect sensitive financial data. The organization relies on FormAssembly’s security features to safeguard this information, such as tax data and profit rates.
“We wouldn’t be able to use FormAssembly if it were not as secure as it is,” Christina said.

Request for Proposal (RFP)
Web forms send yearly proposals straight to an advisory committee.
Lastly, the staff members at PASA use web forms to collect yearly RFPs for an annual conference. By using a ResponseID, members of the advisory committee can grade responses and submissions with Yes, No, or Maybe. The team receives upwards of 400 RFP submissions per conference, and web forms allow for a streamlined and easy-to-follow process.

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