Success Story
Industry
Higher Ed
Maryville uses FormAssembly to Connect with Students From Inquiry to Enrollment
10,000
Students reached by 2022
15%
Increase in enrollment in the 2017-2018 school year
Overview
Maryville’s staff are higher education professionals committed to providing a seamless journey, beginning at student enrollment on to graduation. They use FormAssembly to streamline form experiences and integrate with Salesforce to keep their processes simple and organized, while ensuring that student data is clean and accurate.
Lack of Powerful Problem-Solving Capabilities
Challenge
Before adopting FormAssembly as their web form solution, Maryville was handling data manually. The resulting work was time-consuming and burdensome. Processes for incoming and current students were complicated and led to frustration. Before they implemented a data collection platform that connected to the school’s Salesforce CRM, staff found it difficult to communicate changes in student enrollment and to solve basic student requests, like moving from on-campus to online courses.
I’ve come to really appreciate FormAssembly, it solves a lot of headaches. If you’re a prospective student and the university can’t get you to the right person, it can turn you off to the university.”
A Simplified, Student-Centric Experience
Solution
Through collaboration and creativity, the staff at Maryville are dedicated to making administrative processes easier and more enjoyable for students, both in and outside of the classroom. FormAssembly is a means to improve and consolidate the everyday practices that make administrative steps easier.
When it comes to recruitment procedures, Heger said that there’s a significant benefit to having the ability to standardize data they collect from prospective students by using web forms. This is especially true for recruiters, as they travel the country and collect information from prospective students. When that recruitment data is brought back to campus, it’s processed by a team of student workers. With FormAssembly, recruitment staff can ensure that information from leads is consistent and accurate.
Features Maryville loves
Request for Information (RFI) forms are embedded throughout the university website.
One of the ways that Maryville leverages web forms is through their request for information forms on their website. These Request for Information (RFI) forms are embedded throughout the various pages, and they’re designed to collect basic information from visitors who may be curious for more information. Heger said that this effort allows Maryville to reach students where they’re at.
“FormAssembly provides an outlet for us to help students who don’t want to talk on the phone,” Heger said.
Web forms help support important academic decision processes.
At the graduate school level, some faculty members help in the admissions decision process. FormAssembly provides a workaround for faculty who need student information, but don’t have administrative access to a Salesforce account. To address this issue, Maryville uses a two-step form with prefilled data, in which faculty can make admissions decisions directly within a student’s form based upon the populated information.
“Ultimately, this gives prospective students a quick turnaround time,” Heger said.
What’s Next?
Although successful enrollment numbers are the result of several dynamic factors, Heger reported that Maryville’s student numbers are increasing across all areas of the institution. Enrollment in 2017-2018 rose 15 percent over the previous year and has doubled in the past decade. With a strategic vision to reach 10,000 students by 2022, the university hopes to continue removing any red tape that stands in the way of an excellent student experience.
“A lot of interactions we provide to students come down to forms,” Heger shared.
As the need for up-to-date student information continues with the school’s growth, powerful form features will help Maryville University reach their goal of opening educational pathways for all students.
Heading can run here on multiple lines if needed.
Subhead goes here lipsum dolor set amet, nulla aliquiam proin.