

Higher Ed
FormAssembly’s Simplicity Provides the Perfect Complement to Cal State East Bay’s CRM Overhaul
The numbers
2014
began working with FormAssembly
129
forms created to date
95%
of course enrollments now managed with FormAssembly
700%
increase in leads during the year following switch to Salesforce and FormAssembly
Use Cases
Landing Pages
Smart forms power campaign landing pages for interested students
One unique way that Cal State East Bay uses FormAssembly is by creating forms for various program-specific landing pages. These smart forms are tagged and coded to identify which leads came from which campaign. These forms are branded to the website look and feel, but intuitively identify the program a student is interested in. In turn, leads are put into communication funnels for future outreach.
“FormAssembly is the key to making everything kick off,” Bellone said.
The use case possibilities are endless. Staff can take URLs from the various landing pages and use those to drive campaigns in Google AdWords. Moreover, date stamping allows staff to track time to conversion for a better grasp on the full-scale decision process.

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Smart forms power campaign landing pages for interested students
One unique way that Cal State East Bay uses FormAssembly is by creating forms for various program-specific landing pages. These smart forms are tagged and coded to identify which leads came from which campaign. These forms are branded to the website look and feel, but intuitively identify the program a student is interested in. In turn, leads are put into communication funnels for future outreach.
“FormAssembly is the key to making everything kick off,” Bellone said.
The use case possibilities are endless. Staff can take URLs from the various landing pages and use those to drive campaigns in Google AdWords. Moreover, date stamping allows staff to track time to conversion for a better grasp on the full-scale decision process.
Internal Administrative Forms
Staff implement FormAssembly for campus operations
The college operates a branch campus in downtown Oakland, California. This location regularly operates as a rental facility for corporate events, community gatherings, and business meetings. There are several forms associated with the reservation process for this space, and FormAssembly helps Cal State East Bay staff organize and streamline this process.
Other internal use cases include requesting reporting and creating new lead records.

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