Choosing an online forms vendor is more than a product decision – it is also a strategic decision that impacts business outcomes and employee experience. You want to choose a vendor that will support your long-term growth, act as a supportive partner, and also provide the features and functions your business needs to maximize output and minimize roadblocks.
When it comes to choosing an online forms vendor for your business, it can be hard to know the difference between the options available to you.
Based on direct feedback from real users, SoftwareReviews recently analyzed the top online forms vendors on the market – FormAssembly, Jotform, Typeform, and Formstack. The report compares these vendors across key criteria such as customer satisfaction and software capabilities, drawing exclusively from the firsthand experiences of actual users.
In the report, FormAssembly was named a Leader, earning high marks from real users across multiple evaluation categories, including:
- Composite Score: 8.4
- Customer Experience (CX) Score: 8.4
- Plan to Renew: 95%
Read on for an overview of the report’s findings.
Choosing an online forms vendor is an investment
Choosing the right software vendor for your business is a long-term investment, whether you’re talking about online forms or CRMs. Integrating new software into your operations takes time and effort, so making the right choice the first time is essential. That’s where FormAssembly stands out – its streamlined implementation process allows organizations to quickly integrate the software into their existing infrastructure, minimizing disruptions and accelerating time to value.
There are several top factors to consider when choosing a software vendor:
- How will the software contribute to your business value and support your goals?
- How will the software integrate into your existing processes and align with your business needs?
- Will the functionality and user experience increase adoption and efficiency?
- Will the software be able to improve and grow with your business?
If you can answer these questions definitively and positively, chances are you are choosing software that will be a worthy investment.
How data can support you during the selection process
Incorporating data into the decision making process enhances the ability to assess the pros and cons of the options available, without bias. SoftwareReviews relies on several key data points to help guide software buyers through their purchasing decisions.
The top factors that SoftwareReviews has determined affect user satisfaction the most are:
- Business value
- Customer relationship
- Reliability
- Performance
- Innovation
- Features
In a head-to-head comparison across these categories, FormAssembly stood out, outperforming other vendors in every single area.
These core factors feed into the three primary metrics that anchor the SoftwareReviews report:
- Composite score: Primary ranking of overall software performance. Takes into account end-user feedback on software capabilities, features, and user satisfaction.
- Customer experience (CX) score: Rates software on overall customer experience. Includes all relationship metrics and business value drivers.
- Plan to renew: Captures how likely current users are to renew or extend their services with their current software vendor.
Now that we’ve covered the methodology of the research, let’s explore what the data reveals and dive into the findings of the report!
The results: SoftwareReviews’ comparison of FormAssembly, Jotform, Typeform, and Formstack
The sections below are a snapshot of the data included in SoftwareReviews’ report. For additional metrics and visuals, download the report for free.
Business Value
Business value is a comprehensive measure of how a software vendor contributes to strategic objectives, growth plans, and overall success.
Product Strategy
A software vendor’s product strategy indicates its commitment to innovation and ability to adapt to changing market needs.
- FormAssembly: 80%
- Formstack: 79%
- Jotform: 79%
- Typeform: 74%
Implementation Satisfaction
An onboarding and implementation experience that is well-executed helps make sure that the relationship between the software vendor and the business using it gets off on the right foot.
Vendor Support
The support a vendor is able to offer clients is critical to setting the overall tone for the vendor-customer relationship. Issues should be resolved quickly and effectively by a supportive and empathetic partner.
- FormAssembly: 82%
- Formstack: 79%
- Jotform: 78%
- Typeform: 74%
Training
Successful adoption and utilization of a software solution begins with effective training. A solid training program will allow users to maximize the software’s potential and mitigate user errors.
Customer Satisfaction: Features
A rich selection of high-quality features enables users to achieve their business goals. Generally speaking, having a wide range of feature options available is a benefit.
User-Friendliness
Software’s ease of use is closely tied to adoption rate, time to value, and employee satisfaction. The easier software is to use, the better.
- FormAssembly: 85%
- Jotform: 81%
- Typeform: 79%
- Formstack: 75%
Professional Success
Empowering employees with the right tools drives organizational success. The right software can have a significant impact on employees’ ability to make positive contributions.
Vendor Relationship
Having a strong relationship with customers is crucial for software vendors to establish long-term, mutually beneficial partnerships.
- FormAssembly: 88%
- Jotform: 88%
- Formstack: 78%
- Typeform: 75%
Software Features
Features are the foundation for software performance. A well-designed set of features will address immediate needs and anticipate future demands.
Service, Innovation, and Product Experience
There are several factors that contribute to the service, innovation, and product experience scores that SoftwareReviews calculated for each of the four online forms vendors analyzed in this report. Check out the full report here for a detailed breakdown of these scores.
Making a choice: focus on what matters to your business
At the end of the day, the choice you will make when selecting an online forms vendor will depend on the unique needs of your business, your employees, and your customers. SoftwareReviews’ report provides excellent guidance when it comes to making this selection.
Remember – satisfaction with your software vendor extends beyond strong features at a competitive price point. It also includes the relationship you have with your vendor and the vendor’s ability to both understand your current needs and support your future growth.
Have questions about SoftwareReviews or how the data in this report was collected and analyzed? Learn more about SoftwareReviews and the report here.
