Qualtrics is an experience management platform built for survey research, customer feedback, and employee listening. On July 23, 2025, Qualtrics announced FedRAMP High authorization, and Qualtrics lists ISO 27001 and HITRUST certification. FormAssembly holds FedRAMP High authorization as well, so compliance does not separate the two. The difference lies in purpose: Qualtrics measures what a population thinks, while FormAssembly moves an individual submission through a process.
What Qualtrics Does Best
Qualtrics invests in survey design, statistical analysis, and reporting, and its audience is the research office, the CX team, and the HR team that listens to employees. Its security statement lists SOC 2 Type II certification and FedRAMP authorization. Institutions that run large student or customer surveys get depth in analysis that a form platform does not try to match.
How Each Handles Salesforce
Qualtrics provides an XM app on the Salesforce AppExchange. According to the Qualtrics support guide, the app lets Salesforce users send surveys and view responses and dashboards, and it includes a setting for organizations that secure data with FedRAMP. That design serves feedback programs that start inside Salesforce.
FormAssembly starts from the form. It writes submissions to standard and custom Salesforce objects through the API, creates several linked records from one submission with the Salesforce Workflow Connector, and prefills forms with existing Salesforce data. An application, an intake, or a request becomes a Salesforce record without a manual step.
Where the Needs Diverge
Process work shows the split. An admissions application needs to branch by applicant type, collect documents, route to reviewers, and update a student record. A benefits request needs approvals and an audit trail. Conditional logic, approval workflows, and e-signature collection serve those cases directly. Some institutions run Qualtrics for research and a separate platform for these processes.
Where FormAssembly Fits
FormAssembly fits organizations in higher education, healthcare, and government that need forms to trigger approvals, documents, and Salesforce updates. Qualtrics fits organizations whose main need is research and experience measurement at scale. Some institutions run both, with Qualtrics measuring sentiment and FormAssembly handling the applications and requests that create records.
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