How well do you know the awesome people behind FormAssembly? This series is the place to learn all about our awesome team members. This week we’re profiling Ashley McAlpin, our Director of Marketing.

Name: Ashley McAlpin

Title: Director of Marketing

Time at FormAssembly: 1.5 years

1. What interested you about FormAssembly in the first place?

I love what I do in marketing, but I was growing stagnant in the way that I was working before FormAssembly. I was looking for a company that I could be passionate about, could help grow and expand, and that would offer me the flexibility and schedule that I wanted. FormAssembly not only checked all of my boxes, but also exceeded my expectations! Our team is a family, the culture is unmatched (and so is our product!).

2. What do you love about what you do? About FormAssembly as a whole?

I absolutely love that I have had the privilege of growing the marketing team from the ground up. Working in a high-tech startup isn’t easy, but it is rewarding! I love that I get to wake up and do something that I honestly enjoy every single day.

3. What has been your proudest moment at FormAssembly?

My proudest moment at FormAssembly would have to be our website redesign! It was amazing to watch the entire team come together and push forward on such a large project (the old site was nearly 8 years old!). But that being said, I can honestly say that I am proud daily by the accomplishments of my team (they seriously rock).

4. What are some of your favorite activities outside of work?

I absolutely love spending time with my family, hiking and kayaking!

5. What’s something not a lot of people know about you?

I was a competitive gymnast for 15 years!

6. If you were a breakfast cereal, what would you be and why?

Who eats cereal?? I’d be a bagel- the everything kind. Cause there’s something new in every bite.

7. Who was your role model/hero as a child? Why?

My mom. She is an amazing, talented and fierce woman.

FormAssembly Peer Reviews

“Ashley is a very focused, goal-driven individual who drives the rest of the team to work as one unit. I appreciate her willingness to listen and collaborate thoughts about issues, as well as give encouraging feedback which makes her very enjoyable to work with.” – Dustin Phelps, Content Marketing Designer

“There’s a lot to admire about Ashley, including her exceptional communication skills, tenacity, and expertise in multiple areas of marketing. While those traits alone make her a fantastic marketing director and leader of our team, she also possesses the rare ability to create a collaborative environment between the dispersed members of a remote team. Our marketing department has doubled in the last year. Despite the growing responsibilities, Ashley encounters each challenge with a grace and professionalism that is an inspiration to all around her. I cannot think of anyone better than Ashley to lead FormAssembly’s marketing team.” – Maggie Tharp, Content Marketing Specialist

“Without Ashley coming aboard with FormAssembly, our company, and my personal career growth would not be where they are today. I can’t picture this company or myself being as successful, proud, and happy as we are without her. Immediately upon starting and since then, Ashley has done nothing but amazing things for FormAssembly like getting our marketing automation off the ground, standardizing our marketing workflows, and keeping a pulse on all other areas of the company working with her department. I personally rely on and regard Ashley so much that she is my work-sister, if that could be a thing.” – Steven Watkins, Email Marketing Analyst

Like this post? Check out the previous Employee Highlight, featuring Jaret Manuel, Director of Business Development.