4 Tips for Creating More Engaging Healthcare Forms

Web forms can serve many essential functions in healthcare, from login forms to registration forms to contact forms. They’re a necessary element of a website and digital process, but too often their design is, well, an afterthought.
That’s a shame because bad design can not only make an organization look outdated, it makes an organization miss out on a chance to have a great interaction with users.
If you suspect your healthcare website forms could use a pick-me-up, try out the tips here.
[bctt tweet=”Want to create beautiful healthcare website forms? Here are 4 tips to get you started” username=”FormAssembly”]

1. Don’t Forget to Use Color

Forms don’t just have to be black and white. Using color in your forms can evoke emotion and set the mood of a web page, just like a painting or artwork can make you feel a certain way.

This awesome graphic from Buffer shows some of the common associations, and it’s probably not much of a surprise that many healthcare organizations and wellness companies tend to lean toward green or blue for branding.
Examples of blue branding in health & wellness:

Examples of green branding in health & wellness:

For overall branding consistency, use the same color palette for your web forms and your website as a whole.
[bctt tweet=”Use #brand colors in your #healthcare #webforms.” username=”FormAssembly”]

2. Match Fonts to Your Brand

Sorry, Arial font. You’re a little overdone and people are getting tired of you — especially on web forms.

Arial might be standard, but it can look outdated, especially if you’ve taken the time to come up with other nice fonts for your brand.
Keep the same fonts across all aspects of your site, web forms included, and you’ll do wonders for their appearance.

3. Be Mindful of Your Words

It’s easy to default to serious language in web forms. However, you might want to consider changing that up. When people use the internet to find healthcare services, they’re seeking help and guidance.
Instill some humanity into your copywriting, and get rid of impersonal, yet common, phrases and words like ‘Submit’ on your CTA buttons.

4. Break Convention

If we’ve shown anything here, it’s that forms don’t need to be boring, devoid of color creations with stern copywriting in Arial font. They can be vibrant, user-friendly, and conversational.
Take those lessons a step further and see what other conventions you can break with your web forms.

  • Using lowercase fonts (if it fits with your brand)
  • Forgoing the typical required red asterisk
  • Breaking forms up into multiple pages
  • Rounding the corners of your submit buttons and form fields

In other words, get creative and make your web forms the interactive data collectors they’re capable of being.

Are you craving more tips for improving the user-friendliness and overall appearance of your web forms? We’ve got your fix in our new eBook on web form design.
Download it today for best practices, what not to do, and more great web form design advice.

Don’t just collect data — leverage it.