The Pacific Coast Farmers’ Market Association Serves an Active Community of Farmers and Businesses Using FormAssembly
markets opened per week in 2018
250 farmers and 250 small businesses served
time with FormAssembly
responses collected on customer surveys
Potential vendors can sign up and express interest in markets.
From the website, new vendors can easily express interest in participating in various markets. Due to high demand, these forms allow the organization to filter out specific needs and interest, based on space and availability. Through this form, they can glean basic information about the farmer or seller and establish the initial contact record.
Farmer and Musician Application
Vendors and musicians can apply for market participation and upload necessary documents.
After expressing interest, vendors and musicians can also use web forms to apply and participate. These forms go into greater detail about when and where the service or performance will take place. Since the PCFMA manages a wide array of markets around the San Francisco Bay Area, this system keeps information tidy and updates directly in Salesforce.
Simple web forms allow businesses to gift market dollars to employees.
On occasion, the Farmers Market Association receives requests from other businesses who want to encourage employees to patronize different markets through the use of gift certificates. To accomplish this, they can submit an embedded FormAssembly form that generates a case in Salesforce. The finance team can then create and send the gift certificate quickly and efficiently. This “market money” system is useful, as it helps businesses encourages employees to invest in healthy products.
Data and Customer Surveys
PCFMA has collected over 4,700 responses on customer survey forms since 2017.
The organization also uses FormAssembly to further their marketing efforts. Surveys are distributed to farmers to gauge sales from the previous year, which provides information that helps secure federal grants. Customer surveys, powered with FormAssembly, integrate with the email marketing system to send out invites for participation. Basic information is then sent to Salesforce to mark participation.
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