FormAssembly Empowers Information Collection for Continuum Clinical

Case Study Snapshot

Continuum Clinical is a global patient recruitment and retention company with the goal of expediting the clinical research process for pharmaceutical companies. They primarily use FormAssembly to glean large quantities of information from their clients to power their global patient recruitment and retention services. FormAssembly provides a means to verify data received from sponsors conducting new research trials at various facilities. Automation and data cleanup ensures a smooth and expedited process.

“Initially we needed a tool to assist in cleaning data to ensure our business could operate efficiently. As we’ve used [FormAssembly] in a more advanced way, we’re not only cleaning contact and location data from research sites, but are now surveying them and capturing data in a way that assists us with recruitment strategies,” Reed said.

ABOUT CONTINUUM CLINICAL

• Global patient recruitment and retention company with an agile mindset
• 100+ employees in the US, Europe, and throughout a worldwide network
• Provides “expertise in patient insights, advocacy, site engagement, outreach, and performance metrics”
• Offers community resources to connect patients and caregivers to clinical research trials

Before implementing FormAssembly, Continuum would receive large spreadsheets containing research sites and primary contacts. Project teams used a manual process to reach out to these contacts and provide a survey tool through an outside provider; however, the data they were receiving in response was totally disconnected from the original data set they had. Since they had already invested heavily on the Salesforce platform, they needed a solution that would minimize effort for respondents while also providing a more streamlined CRM process.

Salesforce Prefill Connector

The Salesforce Prefill Connector provides plenty of flexibility for Continuum and their clients. Because project teams were using so many offline solutions to gather data, the manual workload was much greater, and the frustration level for clients was higher. With FormAssembly’s powerful Salesforce integration, Continuum can simplify the tools and reduce the steps needed to achieve a better end result.

Reduction in Manual Data Cleanup

Not only does FormAssembly provide a user-friendly interface solution for the client, but it also helps Continuum reduce the amount of effort needed to input data.

“Knowing that we have flexibility in a tool like FormAssembly is important,” Reed shared. “We can now leverage this tool in a very intuitive way that ensures people will take action.”

Once those actions are taken by the right parties, Continuum can rely on the accuracy of information that automatically updates in their Salesforce org.

Increased Speed and Efficiency

FormAssembly contributes to Continuum’s mission of helping pharmaceutical companies expedite the clinical research process by allowing Continuum to carry out operations even more quickly. The ability to streamline operations and workflows has allowed them to foster a more productive system.

“We are here to accelerate the whole business process behind clinical trial patient recruitment,” Reed said.

Staff at Continuum are pleased with the current progress they’ve seen from using FormAssembly and the Salesforce connector.

“We’ve got a really tailored way that this is working for us right now. We know what the possibilities are, so when we have business challenges, we’re keeping FormAssembly in mind,” Osterbur said.

Future plans may involve post-study surveys or patient-direct surveys, which is an audience they don’t currently engage. Although Continuum doesn’t currently collect patient data, knowing that FormAssembly provides a HIPAA compliant Compliance Cloud plan with priority support, security training, and advanced security and privacy controls can open up doors for future projects.