Amazon India Prevents IT Burnout and Collects Business-Critical Information with the Help of FormAssembly
active web forms in use
sellers in the Amazon India Seller Program
growth in revenue in 2017 fiscal year
Connecting Vendors and Amazon Via Web Forms
“In India, the seller ecosystem is very fragmented. We have partnership models with a lot of vendors who essentially are not Amazon employees, not even contractors, and they don’t have any kind of access to Amazon systems. If we have to track their progress, if we have to pay them in terms of what they achieved in terms of seller launches, we need their data and we need the real-time data flow,” Kakran said.
The resulting solution was a FormAssembly form where seller information input and then transferred into their Salesforce CRM.
“We knew where each of our vendors are, how many sellers we have launched, how much of the pipeline we’d achieved and that kind of thing,” Kakran said.
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