official program kickoff
responses captured by FormAssembly forms
Interactive Attendee Form
Engaging forms solicit community feedback in real time.
Tyler said that the use of gamified forms worked very well for gathering attendee responses at Dreamforce.. Impact Labs’ developers were able to build out different screens through FormAssembly while providing an engaging and entertaining user experience. The benefit for Impact Labs was reflected in the ability to engage in social listening through collecting unique responses about social challenges.
With digital activation, the Impact Labs team was also able to display real-time form submissions on a screen at the Dreamforce booth. This allowed respondents to not only watch as their own response was recorded, but to see what other people were saying as well.
After the live event, the Impact Labs team was able to take the responses, call for open challenges online, and perform data analysis on the backend in Salesforce. As a result, the Impact Labs team was able to analyze form submissions and hone in on what the top challenges were within a matter of days.
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