Gameflow Interactive Opts for FormAssembly as the Registration Form Maker of Choice

Case Study Snapshot

The team at Gameflow Interactive builds custom WordPress integrations with a shared Salesforce partner app called PatronManager. PatronManager handles fundraising, ticket sales, and other activities for cultural and performing arts organizations including museums, festivals, music venues, and more. Over the past year, Nick and his team developed a new Arts Class Registration integration for PatronManager using FormAssembly. FormAssembly’s intuitive registration form maker allows arts organizations to leverage the power of real-time data in Salesforce.

About Gameflow Interactive

• Organization’s mission is to build strategic and engaging websites and brands
• Projects are designed to activate an audience through kinetic storytelling and empathy
• Serves high-performance cultural organizations where the website is the hub of activity

Nick pointed out that the majority of education programs have a mix of tuition and scholarship-based programming. This inevitably requires different sales funnels that either focus on engagement or demand. In the selling process, large groups or schools versus individual parents also have extremely different needs.

When facing these complexities, Nick and his team identified the need for an eCommerce-like experience during the process of registering for camps, classes, and other activities. Selling class registrations as a ticket created a large amount of manual follow-up, which was burdensome for organizations with small teams. It was also difficult to guarantee the safety and privacy of this information because it was collected via WordPress.

An innovative cart-like registration option for camps and classes completely transformed this process for end users (parents and students) and the organizations that served them. A few key features helped solidify FormAssembly as the perfect registration form maker for Gameflow Interactive and its clients.

Industry-Leading Security
Although Gameflow Interactive is a WordPress agency, it saw an issue with collecting personal information about students through that platform. Since typical WordPress e-commerce solutions save a copy of data in the site database, this data can easily be exposed to hacking attempts. Handling checkout and customer data using FormAssembly’s rigorous security features ensures that data is firewalled appropriately.

Custom Branding
Nick reported that FormAssembly’s CSS and JavaScript capability is another reason it works so well. Each organization requires unique branding and a clear, cohesive image. The scriptable language within FormAssembly makes it easy to create professional, branded forms that adapt to the unique business practices of each organization

Hidden Fields
In the case of Gameflow Interactive, Nick reports that form respondents may see only 50% of what’s contained in an actual form. While it may sound shocking, a great deal of a form’s capability and power is behind the scenes. Since registration forms often handle discounts, fees, multiple students and other advanced objects, nested objects are critical. Additionally, Gameflow incorporates a secret variable that allows each form to switch to Admin Mode, providing greater flexibility for on-the-spot data capture.

Nick and the team at Gameflow Interactive are committed to serving the needs of high-performance arts and cultural organizations. By expanding the current reach of FormAssembly projects, they can develop more solutions in even more unique ways.

In the near future, they’ll be developing a field trip form to better accommodate the needs of schools when booking group trips for students. Upcoming projects also include forms that manage audition pipelines and multi-venue subscriptions, which often require detailed tracking and integrations.

“FormAssembly has allowed us to facilitate really complex solutions that greatly help these organizations,” Nick said.