Form redirect

Definition: A form redirect is a feature that automatically sends users to a designated webpage after they submit a web form. This functionality enhances the post-submission experience by guiding users to the next step, such as a confirmation message, a resource page, or a personalized destination based on their input.

Key Features:

  • Confirmation Pages: Direct users to a thank-you or success page after submission.
  • Personalized Routing: Redirect users based on their form responses for tailored experiences.
  • Resource Delivery: Link users to helpful content, downloads, or follow-up information.
  • Workflow Integration: Connect form submissions to broader business processes or automation flows.

Significance: Form redirects improve user experience by providing immediate feedback and direction, while also helping organizations continue the engagement journey. Whether confirming receipt, offering next steps, or triggering follow-up actions, redirects serve as a crucial touchpoint in data collection and user interaction strategies.

Use Cases:

  • Event Registration Forms: Redirect attendees to a page with event details or calendar invites.
  • Surveys and Feedback Forms: Send users to a thank-you page with a discount or bonus content.
  • Job Application Forms: Guide applicants to a careers hub or profile creation page for follow-up.

Related Glossary Terms

Data processing agreement

A data processing agreement (DPA) is a legal contract established between two parties, typically a data controller (such as a company or organization collecting personal data through web forms) and a data processor (such as a third-party service...

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Privacy compliance

Privacy compliance refers to the adherence to applicable privacy regulations and standards governing the collection, use, and protection of personal data obtained through web forms.

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A/B form testing

Testing different versions of a web form to see which one performs better in terms of conversion rates (e.g., form completion rates, order submissions). This allows you to optimize your forms for better results.

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