On the marketing side alone, there are already 30-40 forms used. The Promontory Network team is hopeful that new use cases for web forms continue to expand as more projects and needs arise.
FormAssembly’s powerful integrations, such as with Pardot and Salesforce Marketing Cloud, alleviate extra hassle and provide unlimited options for new projects. The ability to clone and archive forms also saves time during the creation and implementation processes.
“If anyone asks, there’s a form for that. It’s so easy and simple. In the past, I’d try to limit how many forms I used because it was a chore to update them,” McDaniel reported.
When it comes to initiatives such as customer surveys, the ability to collect an unlimited number of responses is incredibly useful. Since there are no caps on the amount of data that can be collected, team members can use website survey forms to continually drive new information and responses.