Hidden Fields: Capture More Data Without Cluttering the UX

Whether you’re tracking campaign sources, passing user info, or triggering workflow logic, hidden fields simplify the form experience while powering deeper personalization and smarter automation.

Behind-the-Scenes Power, Built In

Key Benefits

Hidden fields let you pass data between systems, capture key metrics, and personalize form experiences based on what you already know – without extra effort from users.

Marketing

Capture UTM parameters, referral sources, and campaign IDs.

Sales

Pre-fill fields with known user or account data.

Operations

Route submissions using hidden roles or statuses.

Analytics

Record timestamps, IP addresses, or session data.

Personalization

Tag form versions or segments for targeted experiences.

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From approval workflows to document generation, we’ve got you covered.

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More Data, Less Friction

No-Code Setup, High-Impact Results

Add and manage hidden fields easily with FormAssembly’s drag-and-drop builder – no code or developer help needed.

Prefill Values

Automatically insert known data from URLs, CRM records, or login sessions to streamline the user experience.

Track Sources

Invisibly capture traffic sources, UTM parameters, and conversion data for more accurate campaign tracking.

Trigger Logic

Use hidden inputs to control form routing, display rules, or backend actions – without user interaction.

Shorter Forms

Keep forms minimal and user-friendly while collecting all the behind-the-scenes data your systems require.

Secure by Design

Ensure hidden field data is encrypted, stored securely, and fully compliant with privacy standards.

Seamless Workflows

Automatically pass hidden values into connected systems like Salesforce, Box, or Google Sheets for smooth data processing.

Salesforce admin integration web forms to Salesforce

Why Choose FormAssembly?

Whether you’re tracking lead sources or integrating backend systems, hidden fields scale with your goals and security needs.

  • No-code simplicity: Add fields without technical complexity.
  • High-code flexibility: Customize behavior with JavaScript if needed.
  • Compliance ready: HIPAA, GDPR, and SOC 2 built in.
  • System integrations: Sync values to Salesforce, Google Sheets, and more.

See FormAssembly in Action

Whether you’re building a quick survey or a highly customized workflow, FormAssembly meets you where you are – and grows with you.
Request a demo today to see how flexible form building can transform the way your team works.

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