Money raised through the auction
Number of active users during the live event
Total form submissions during event
Virtual Event and Silent Auction Form
Customizable FormAssembly features help create an unexpected experience.
The silent auction process consisted of taking pledges for individual items instead of actual amounts. In this way, the organization was able to provide the same competitive atmosphere of a normal silent auction, except all of the actions were handled digitally.
Using custom objects in Salesforce, Peter built the form process to showcase the individual items up for grabs. This included everything from basic swag, face masks, and restaurant gift cards to larger travel experiences. Using FormAssembly, the organization could receive a high amount of live bids in real time, without having to perform much processing.
On the front end, everything was designed to create a user-friendly mobile experience. A countdown timer was available on each form that a respondent opened, which built audience anticipation and let people know how long they had left to bid. Each form page automatically refreshed every minute to update current bids.
Peter used FormAssembly features like the prefill connector and conditional logic to display dynamic images and generate new bid amounts. While the forms didn’t appear on the front end as standard web forms, this flexibility allowed for a unique experience that delivered big results in terms of data capture and donation tracking.
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