What 1.6 Billion Form Interactions Reveal About UX, Conversions, and Drop-Off

What if you could pinpoint exactly where your forms are leaking value—and fix it before it impacts your pipeline, onboarding, or customer experience?

View this on-demand session between the American Marketing Association and FormAssembly for a deep dive into the results of a decade-long analysis of form performance data across 1.6 billion user interactions. This session uncovers the common traits of high-performing forms—and the small changes that drive big improvements in completion rate, time to convert, and user trust.

You’ll walk away with data-backed strategies that can be applied across industries, platforms, and form types—whether you’re collecting leads, managing compliance, or powering internal processes.

You’ll learn:

• • Where users are most likely to abandon your forms—and how to fix it

• • What the best-performing forms do differently (with real examples)

• • How small UX and copy tweaks can increase conversions by up to 43%

• • Why field-level data matters—and what to monitor going forward

• • How to transform forms from passive data collectors into performance assets

Don’t miss your chance to turn drop-offs into conversions—view on-demand now.