YOUR DATA COLLECTION SUPERPOWER
Captain Conversion: Optimizing the Funnel
You are Captain Conversion, a hero driven by results. You live for a smooth funnel, identifying bottlenecks and minimizing form friction to turn prospects into qualified leads at record speed. Nothing is better than seeing a form fill flow straight into your CRM as a sales-ready lead. Your motto: “Always be converting”.
Your conversion optimization suite
These features provide the data-driven insights and seamless CRM connections you need to optimize your funnel. Identify friction points, boost completion rates, and ensure every qualified lead flows directly to your sales team at record speed.
Built-in form analytics
What it is: A native analytics dashboard that tracks form performance in real time, with no external tools or plugins required.
Your Superpower: Get the metrics you need to win. Track views, submission counts, and conversion rates to measure performance. Pinpoint exactly where users drop off with abandonment trends and field-level insights, giving you the data to eliminate friction and maximize conversions.
Salesforce & HubSpot integrations
What it is: A seamless, direct connection between your web forms and the CRMs that power your revenue teams.
Your Superpower: Instantly create or update Leads, Contacts, or Opportunities the moment a form is submitted. This ensures rapid, automated follow-up from your sales team and allows for accurate tracking of marketing campaign performance, turning your forms into a high-performance lead-capture machine.
See it in action
Doesn’t sound like you?
Which of these superheroes fits you best?
Data
Guardian
PROTECTOR OF DATA
You don’t just collect data – you protect it.
You’re the silent hero behind security and compliance.
Data
Whisperer
TAMES MESSY DATA AND SPEAKS FLUENT SALESFORCE
You don’t just love data, you understand it. You translate messy submissions in clean reports & actionable insights.
The
Formanator
I’LL BE BACK WITH YOUR FORM…IN A FLASH
You’re the one who gets things done — fast. You automate, simplify, & eliminate bottlenecks. FormAssembly makes you unstoppable.
The
Connector
BRIDGING APPS & BREAKING SILOS.
You’re the person everyone turns to when a lead doesn’t flow or a form breaks. You live for frictionless experiences.