Is your higher education institution looking to solve issues with enrollment? Does your admissions team need to revamp its data structure and automation practices in order to generate more student inquiries? Are the digital tools your organization currently uses truly the most effective options for growth?
In a post-pandemic culture, enrollment and admissions strategies are more important than ever before. Enrollment professionals need reliable data, actionable insights, and powerful platforms that move the needle forward.
During the Mid-Atlantic Higher Ed User Group on July 21, 2021, FormAssembly’s Partner team joined forces with Eigen X for an exciting and interactive “lunch and learn.” This roundtable presentation focused on helping higher education professionals implement new data and CRM tactics that actually work to increase enrollment numbers.
What you’ll learn
In this webinar, team members from FormAssembly and Eigen X discussed how to increase higher ed enrollment with Salesforce-integrated tools. They were joined by admissions teams from Harvard, California State University East Bay, and the University of San Francisco.
Attendees discovered best practices for several essential tasks, including:
- Capturing prospective student inquiries
- Utilizing marketing automations
- Driving engagement with Salesforce Experience Cloud
This event also featured a live demo from FormAssembly and Eigen X, plus a highlight of how each university’s CRM team uses Salesforce Experience Cloud throughout the enrollment process.
After the initial presentation, attendees had a chance to ask questions and enter multiple giveaways from Eigen X and the Philadelphia Marketing Cloud User Group.
Customer spotlight speakers
This webinar offered the unique opportunity to connect with higher education professionals around the country. Each speaker talked about their personal career experience and provided their best advice for improving enrollment numbers. You don’t want to miss the chance to learn from these guests:
- Chris Talley, Lead CRM Developer, California State University Monterey Bay
- Douglas Bennet, Senior Salesforce Platform Manager, Harvard University
- Anna Jaeger, CRM Technical Manager, University of San Francisco
- Thuthu Tonnu, System Engineer, California State University East Bay
- Andy Mayeda, CRM Co-Program Manager, California State University East Bay
Give your admissions processes a boost
Interested in learning how FormAssembly can help streamline your admissions processes and help you collect data from students, staff, and alumni? Learn about FormAssembly for higher education here. Be sure to visit our webinars page to see what’s upcoming!