Top Reasons to Use In-Form Verification


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This guest post was written by our partner BriteVerify. BriteVerify offers in-form email verification solutions that help reduce spam signups and enable cleaner, more accurate email lists. Learn more about BriteVerify on their website.
If it seems like everyone you know has a smartphone, you’re pretty close to the truth. comScore found that 80 percent of Internet users own a smartphone. And even more important for marketers is the fact that people spend 51 percent of their online time on mobile devices compared to 42 percent on desktops. This means that it is essential for marketers to engage with prospective customers across multiple devices. While engaging with prospects on mobile or tablet devices is imperative, the downside is that it also results in more invalid form entries because of the increased difficulty of typing on mobile keyboards.
By using in-form email verification, you can verify email addresses in real time and catch invalid emails before they land in your database, whether that be through mobile, desktop or other devices. Here are four reasons to begin using in-form verification today:

1. Better Consumer Experiences

For every invalid email address that accompanies a form submission, there is a consumer who wants to communicate with your business. These consumers expect to hear from you but don’t because of typos that could easily be avoided. By using in-form verification, you actually improve the overall consumer experience by helping people avoid simple data entry errors that lead to a poor brand experience.

2. Increased Deliverability

Simply put, when you mail to an invalid email address, your message will be rejected by the receiving email server. And each time a message like this is rejected, it damages your sender reputation and can eventually lead to inbox delivery issues. BriteVerify data shows that 16 percent of all verified emails are invalid. By removing these invalid emails prior to launching the next campaign, your messages have a better shot of reaching the inbox and delivering improved campaign performance.

3. Greater ROI

You spent a lot of time and money creating your marketing message and building a website that is compelling to prospective customers. Every registration that includes an invalid email address is a real opportunity lost. So it’s important to understand how much a valid email address is worth to your company.
Understanding the value of a valid email address will help determine how much value you’re creating by adding verification to your forms. For example, if your form generates 1,000 new signups each day, you could see up to 160 lost opportunities per day at a 16 percent invalid rate. If each valid email address is worth $10 and 75 percent of the 160 invalid emails are corrected before submission, you gain back 120 new opportunities and $1,200 in value every single day with in-form verification. And since the daily cost of verifying 1,000 emails is only $10, your ROI in this example will be very positive.

4. Stop Fraudulent Activity

Nearly all online registration forms of any significant traffic experience data fraud. Using in-form verification can detect suspicious behavior and challenge the user only when they are suspect. This removes bottlenecks to conversion, while protecting your systems from data fraud. By using in-form verification, you can guard the gates, ensuring the integrity and humanity of the data coming into your database.
Every marketer aspires to collect the best quality data and send the highest performing campaigns. By combining FormAssembly and BriteForms, you will immediately improve your data quality, campaign performance, and, most importantly, increase your revenues.
Check out FormAssembly plan options and talk to a FormAssembly representative today about how to get started verifying email addresses in real time.

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