Get 10% off “Web Form Design: Filling In The Blanks” by Luke Wroblewski.

I remember first stumbling on Luke Wroblewski’s writing a couple years ago during the early stages of FormAssembly. His insights on web forms design has been extremely valuable to us. I’m happy we can (modestly) return the favor by promoting his latest book, published earlier this year.

“In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field’s leading designers to show you everything you need to know about designing effective and engaging Web forms. ” – (excerpt from

To order a copy of “Web Form Design: Filling in the Blanks”  and get 10% off, go to: (Promo code FORMASSEMBLY).

Web Forms Cover

Web Forms: Filling in the Blanks

Luke Wroblewski‘s book will provide everything you wanted to know and more about designing effective and engaging Web forms that optimize these key customer interactions. Rosenfeld Media, 2008. Read More >

BTW, nice cover by Jason Kernevich.

Don’t just collect data — leverage it.