FormAssembly Funding Press Coverage: Thursday, June 6, 2019-Friday, June 7, 2019


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On Wednesday, June 5, 2019, FormAssembly announced a $10 million Series A funding from Level Equity, an investment firm based in New York. This is an exciting win for FormAssembly as it is the first infusion of outside capital since its founding in 2006 by Cedric Savarese, Founder and CEO. Here are some of the media highlights from June 6-7 about the announcement:

The Highlights:

Polina Marinova, Fortune Term Sheet, on what FormAssembly does and the recent funding it secured:

“FormAssembly, a Bloomington, Ind.-based web form platform that aims to help businesses collect and process data, raised $10 million in funding from Level Equity.”

PitchBook Data on more background of the funding and the partnership between FormAssembly and their investor, Level Equity:

“FormAssembly, an Indiana-based developer of a data collection platform for businesses, has raised a $10 million Series A from Level Equity. Founded in 2006, the bootstrapped company previously received a $500,000 debt injection in 2016. Level Equity partner George McCulloch will join the company’s board of directors.”

Jason D. Rowley, Crunchbase News, on FormAssembly’s mission and their funding announcement:

“Based in Bloomington, Indiana, FormAssembly helps companies learn more about their customers using its web form and data management tools. The company raised $10 million in a Series A funding round led by New York-based investment firm Level Equity, according to an announcement posted to the company blog.”

Jason D. Rowley on the significance of FormAssembly’s Series A funding in Indiana:

“FormAssembly’s round is the second-largest Series A raised by an Indiana company in the last 18 months, according to Crunchbase data. The largest, some $25 million, was raised by company communications infrastructure provider Kerauno.”

Here is a list of all the media coverage published on June 6-7 about the funding announcement:

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