Event Recap: FormAssembly at Dreamforce Conference 2019

Dec 9, 2019 | Dreamforce

Dreamforce 2019 was a success! More members of the FormAssembly team than ever joined in on the fun in San Francisco this year, attending plenty of exciting sessions, parties, and networking opportunities. In this blog, you’ll get an inside look at our Dreamforce conference 2019 experience as we recap the highlights of our action-packed week.

Day One

Members of the FormAssembly team kicked off Dreamforce 2019 at the Golden Gate Run with one of our partners, Point to Point Consulting. The bright and early 7.25-mile run across the Golden Gate Bridge was a great welcome to San Francisco and a great way to hit the ground running at Dreamforce.

The team enjoyed plenty of networking, learning, and conference-going throughout day one, talking all things Salesforce and data collection at our multiple locations throughout the Dreamforce campus. Day one also marked our first Dreamforce 2019 session of the week, “Conquering Complex Scheduling with Salesforce Connected Forms.” In the session, Andrea Hall, FormAssembly Manager of Implementation Services, and Allen Moy, Director of Fresh Approach, explained how Pacific Coast Farmers’ Market Association (PCFMA) has built an innovative scheduling solution using FormAssembly.

As a cheers to a successful first day, the team headed over to Wine Down for Connect 2019, FormAssembly’s first-ever happy hour at Dreamforce! We enjoyed a casual evening of networking, food, and drinks with hundreds of FormAssembly partners, customers, and other Salesforce professionals.

Day Two

On the morning of day two, Cedric Savarese, Founder and CEO of FormAssembly, shared expert data privacy insight in his session, “Surviving the Datapocalypse: How to Prep for a New Age of Compliance.” Cedric unpacked the datapocalypse survival kit and provided preparedness tips to encourage better data stewardship. (Want to find out it you’re ready to survive the datapocalypse? Find out in this quiz.)

Also on day two, FormAssembly competed in and won a Demo Jam! Andrea Hall and Paul Lazatin, FormAssembly Partner Account Manager, showcased a compelling three-minute demo of FormAssembly in the customer service-focused Demo Jam. The audience voted for FormAssembly as their favorite demo among other AppExchange partners, which gained us a spot in the Mega Demo Jam.

Day Three

On day three, Katrina Garza, FormAssembly Director of Customer Success, co-hosted the “Revamping Lead Acquisition in Higher Education with Innovative Data Collection” session with Iain Harper from the University of Oxford. In another session, Jaret Manuel, FormAssembly Director of Partnerships & Strategic Alliances, teamed up with Arkus to discuss “The Power of a Partner: Creating Sustainability from the Roots Up.” FormAssembly was also featured in a speed round session—“Speed Round: Tips to Supercharge Fundraising”—with speaker Christina Kostelecky from PASA.

Andrea and Paul represented FormAssembly yet again at the Mega Demo Jam on Thursday night. Our team had a great time cheering them on as they showed the audience how using FormAssembly with Salesforce can boost efficiency and revolutionize customer service.

To finish another successful day at the biggest Salesforce event of the year, members of the team celebrated at Idealist Consulting’s Engagement Party. The event, sponsored by FormAssembly, was once again the must-attend function for the nonprofit community at Dreamforce.

Day Four

To wrap up Dreamforce 2019, we spent time together as a team and enjoyed a final half-day of conference-going before we packed up and said our goodbyes to San Francisco until next year. It was a memorable week as always, and we’re looking forward to even bigger and better things as we gear up for Dreamforce 2020!


As always, the FormAssembly team had a blast at Dreamforce conference 2019, and we’re already looking forward to next year’s event! Stay tuned to our events page to learn more about upcoming Salesforce events and other events we have in the works for 2020.

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