FormAssembly Teammate Highlight: Franklin Duke

The FormAssembly team is always growing! We’re excited to welcome new members to the team and get to know them better. In this teammate highlight, we’re learning more about Franklin Duke, SEO/SEM Specialist at FormAssembly.

Name: Franklin Duke
Title: SEO/SEM Specialist
FormAssembly Start Date: April 2020

1. What interested you about FormAssembly in the first place?

There were a lot of different things that interested me, but I’ll try to narrow it down. The interview process was enjoyable and detailed, and the team really seemed like a group that I would fit in and work well with. Finally, I love the SaaS space, especially the MarTech solutions side of things. Having a robust team of masterminds in house is so much better than having to balance 1001 3rd party vendors.

2. What’s your favorite thing about your job?

As a Google guy, I love the fact that I need to look at the way people interact with Google’s products through various lenses, and the way people associate the brand or non-brand searches nested within those lenses.

3. What excites you most about your position and growth opportunity at FormAssembly?

For my position, I am excited to start implementing ever-growing and ever-changing strategies around the marketing funnel. I’m excited to learn about what works and what doesn’t, improve metrics, and make the FormAssembly consumer journey as enjoyable as it can be.

4. What unique qualities do you bring to the FormAssembly team?

I have a wide variety of marketing experience and an understanding of not just my channel, but also of marketing as a whole. This really helps translate the micro-optimizations into macro-optimizations.

5. What are some of your favorite activities outside of work?

Going to the beach, checking out a new art installation, reading a nice sci-fi or fantasy novel, and challenging myself to learn new skills.

6. What’s something not a lot of people know about you?

When Spotify released the Discover Weekly playlist, I tweeted at them asking for something similar but for new releases from artists I follow. A month later, they rolled out Release Radar.

7. What’s your spirit animal? Why?

Sea turtle. Turtle has always been a nickname for me, and sea turtles like to go with the flow.

Want to meet some other members of the FormAssembly team? Meet Glenn Gebhart, Product Systems Analyst, in our previous Teammate Highlight! Learn more about our team and company culture on our team page.

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