
The University of Florida College of Pharmacy Uses FormAssembly to Exceed Expectations for Student Processes
Case Study Snapshot
The University of Florida’s College of Pharmacy spearheaded an initiative to modernize the process of collecting admission information from students. From prefilling program acceptance forms to collecting administrative fees, the UF College of Pharmacy uses FormAssembly features in a number of creative ways. Outside of the UF College of Pharmacy, the University of Florida Welcome Center implements FormAssembly and Salesforce to schedule and manage 20,000 campus tours per year. The school has found great success in using FormAssembly and the Salesforce Connector to update their student data in real time. Keep reading to find out how FormAssembly is helping the UF College of Pharmacy become completely student-centric in their approach to higher education.
About the College of Pharmacy at University of Florida
The College of Pharmacy at the University of Florida has an outstanding history and reputation. According to U.S. News & World Report rankings compiled on the university’s website, the school is ranked as the number one pharmacy program in the state, and it lands in the Top 10 for pharmacy programs nationwide. Students can attend any of three state campuses, including Gainesville, Jacksonville, and Orlando. The college offers three degrees (Pharm.D., Ph.D., and M.S.) and also offers a robust online program. Alumni numbers exceed 12,000 individuals, dispersed across the United States and throughout several continents.
The Numbers
%
Reduction in the time needed for students to submit forms
(from 5 min. to 2 min.)
Central location for data versus 4 databases
FormAssembly forms created
The Problem:
Old Processes

The Form Advocate
Brian Karcinski, Salesforce Solution Architect
As times and technology have changed, student expectations have also evolved. Whereas old ways of collecting data were not always in line with the modern expectations of tech-savvy students, FormAssembly products are now helping the College of Pharmacy achieve its long-range mission to better serve students and staff.
For example, University staff acknowledged that old data collecting methods were tedious and required students to input similar information in more than one location. In some cases, admitted students had to enter information that the University already knew.
“When you’re asking student what campus they’re on, that doesn’t instill confidence in the student or the applicant,” Karcinski said.
Using FormAssembly, the college was not only able to operate more efficiently, but they were able to save time and hassle as they accepted new students to the highly competitive program.
Use Cases
The UF College of Pharmacy uses FormAssembly, in conjunction with their existing Salesforce records, to make the admissions process personalized for each incoming student. This new process provides a customized URL within an acceptance letter that directs each student to a prefilled FormAssembly decision form. Previously, school administrators used a mail merge system that did not include a personalized link.

The enrollment decision form directs students to a customized form that has their information pre-populated from Salesforce, using the FormAssembly Prefill Connector. Within the form, students are able to confirm their enrollment decision and personal information, accept the requirements for admission, provide the phonetic pronunciation of their names, and supply their t-shirt size. The new method provides convenience, speed, and flexibility, as students are able to confirm their enrollment from anywhere. “There were forms that the person had to physically fill out when they came in. They were doing this on a laptop. You’d come to your interview and then have to wait in line to fill out this additional form, which collected t-shirt size and phonetic pronunciation of your name,” Karcinski said of the previous process. As students no longer have to be physically present, the university is able to save valuable time for both students and staff members.

The Result:
A Student-Centric Experience
FormAssembly helped trim down the time a student needed to submit their information from 5 minutes to 2 minutes, a change of 60%. Moreover, information went from being stored in four databases to being located in one central location in Salesforce. While the previous system provided limited exposure, the new process allowed a much more visible flow of information. The top benefits of the new process include:
Less Data Entry for Students
Student are only asked to submit information if it is not already stored in Salesforce. This eliminates redundant questions and repetitive steps. Additionally, the new form populates different questions based on whether a student accepts or declines admission.
Streamlined Process
With the new system, forms are easily embedded into the university website, which provides a “clean experience” and easy navigation to other resources.
Centralized Location for Student Information in Salesforce
Real-time information is now mapped to Salesforce where a communication record and analytics on completed steps are also conveniently stored. Previously, staff members would pass around spreadsheets, slowing down the ability to quickly gather and remember important information about incoming students.