Have you ever invested in new tools or technology solutions, but weren’t sure how to get the most out of your investment? In the fast-moving world of digital lead generation, content production, and marketing operations, it’s critical that you develop an innovative and engaging website that works on your behalf.
What’s the goal of this process? The answer is simple—to collect incoming data about leads in real time, while integrating it to a CRM platform that delivers actionable results.
In our newest eBook, Reimagining Digital Lead Generation, we’ve joined forces with the talented team at Brandcast. Our goal with this resource is to equip you with a valuable asset that boosts your marketing efforts for many years to come. From content creation strategy tips to data collection best practices, you’ll find insight that’s relevant to marketers, business leaders, and administrators across several key industries.
What you’ll learn
In Reimagining Digital Lead Generation, you’ll gain market-leading knowledge from thought leaders in the worlds of content, design, and data processing. You’ll discover how all of these factors work together to help you create a strategic approach to lead generation.
Here’s a sneak peek of the content you’ll find in the eBook:
- What is the “content velocity” problem in modern marketing?
- How to improve legacy web content solutions and legacy website builders
- How to scale content production specially built with web content templates, content blocks, and intuitive web forms (including a visual gallery of modern examples)
- How to tackle data silos and overly complicated systems with streamlined, integrated Salesforce capabilities
- How to optimize form response rate and quality using industry best practices
Throughout the eBook, you’ll begin to grasp the importance of incorporating content production and data collection together. In doing so, you and your team can create a dynamic solution that solves common pain points and maximizes results from platforms like Salesforce Marketing Cloud.
The perfect supplement for Marketing Cloud users
This eBook is particularly beneficial for marketers and Salesforce Marketing Cloud customers. Many times, these individuals are faced with the challenges of creating compelling content quickly while building intuitive web forms that drive lead generation results.
This comprehensive resource will help you create unique content that has real lead-generating potential. It’s your next go-to resource for driving better results in less time.